However, creative place making emphasizes the value of locales being able to retain a higher share of income that is generated by residents (as opposed to tourists). Counting tourists, the economic impact is closer to $14 million. So says Center for Creative Communities (C3), a collaboration of Williams College and Mass MoCA, which also documented a net growth of over $9.4 million annually in the county economy. ![]() Opened in 1999, Mass MoCA created 77 jobs by 2002 and influenced the creation of 150 jobs by other businesses. After it closed, its empty hulk weighed on the city's spirit. The Sprague electric plant, which houses the museum, was once the largest employer in North Adams. The symbolic value of Mass MoCA has been huge. This approach replaces the superhero fallacy of arts-oriented development with models that respect community institutions and affect the lives of low-income residents in a more meaningful way. ![]() By framing North Adams as a prototypical "creative place," we can consider the ways in which major arts development projects intersect with preexisting community assets. Creative place making (shaping the character of a geographic area around the arts and culture) provides a useful paradigm for exploring the synergy between the two creative spheres. In North Adams, the walls of the Massachusetts Museum of Contemporary Art (Mass MoCA) form a dividing line between the high minded art within and the struggling postindustrial city without.īut outside the 13-acre complex, the erstwhile mill town boasts its own arts community, comprising artists who arrived after MoCA and institutions and residents who predate it.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |